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Media: Innovation accelerator Eindhoven Engine enters new phase

As a society, we face numerous challenges. At Eindhoven Engine, a collaborative program between companies, knowledge institutions, social organizations and citizens in the Brainport region, work has been going on for years on innovations to address these problems. Now the program is breaking new ground.

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Awareness campaign – The power of understanding each other

More than 40,000 individuals aged 18-40 in the Eindhoven region have limited basic skills. This means they struggle with reading, writing, numeracy and/or digital skills, hindering their full participation in society. This includes tasks like grocery shopping and understanding letters from the municipality. 

At Eindhoven Engine we want to tackle the ‘wicked problem’ of 3,1 million people in the Netherlands with lack of basic skills and aim to create an Inclusive society. We approach this issue across multiple domains, such as work, health, finance and social relations.

>> More about inclusive society at Eindhoven Engine

Assignment

Our immersive workshop helps people with high literacy levels experience the challenges faced by those with limited language skills. It highlights how complex systems can unintentionally widen societal gaps and encourages participants to reflect and take action. We want to expand the reach of this impactful experience.

  • The assignment could include one or more of the following tasks:
  • Develop a marketing and communication strategy to increase workshop visibility
  • Support B2B and B2G outreach in sectors like cleaning, HR/diversity, logistics, and municipalities
  • Help shape value propositions and pitch materials for different audiences
  • Contribute to a financial and investment plan for scaling the initiative
  • Assist in go-to-market strategy development

Skills and competencies

  • Strong communication skills (written and verbal)
  • Creativity and a proactive mindset
  • Analytical thinking and research skills
  • Organisational talent and ability to work independently

We are looking for:

HBO students: Last year of Bachelor program

WO students: Last year of Bachelor program or in his/her Master program

with a background in Marketing & Communication/ Media-entertainment/ Business and Management/ Applied psychology/ Social innovation 

 

 

Starting date/ duration of project

January 2026 / 4 – 6 months

Contact

Merel Notten | Project leader Inclusive Society