Innovator in the Spotlight

Towards a more inclusive society to raise awareness of basic skills gaps

In the Netherlands, 2.5 million people struggle daily with reading, writing, math, and digital skills, also called basic skills. These deficiencies make it difficult for them to fully participate in society, such as reading and understanding a letter or buying a train ticket, leading to various personal and societal problems.

Transforming basic skills support with ai

For over two years, the Inclusive Society focus area at Eindhoven Engine has been tackling the complex issue of lack of basic skills. Driven by the belief that everyone deserves to participate fully in society, we have deeply explored this challenge to find ways to bridge the gap between individuals with low literacy skills and the broader community.

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Jessica Goss, EngD Trainee Designing Human-Systems Interaction

Jessica Goss, EngD Doctorate in Designing Human-Systems Interaction, joined Eindhoven Engine two years ago to research effective methods to support this group. Her work has been instrumental in shaping our approach.

Met Mij

Met Mij aims to connect individuals with basic literacy needs to the social services available in the Eindhoven region. Despite the presence of over 200 organizations, 8 out of 10 people initially find themselves in the wrong place, leading to feelings of shame and insecurity. By addressing this mismatch and the stigma faced by individuals aged 16 to 40—the hardest group to reach—we are creating an ecosystem where help is both accessible and effective. Our goal is to understand each person’s unique needs, connect them with the right local support, and build their confidence and independence by ensuring they receive the correct assistance on the first try.

A human-centric design approach & AI

We use a human-centric design approach combined with advanced AI technology to provide personalized and stigma-free assistance. Through “Mijke,” our WhatsApp matchbot, users can access services by simply typing or speaking a message. This method ensures ease of use and meets the target group where they are—online. By collaborating with local organizations, we continuously refine Mijke based on real-world feedback, creating a seamless connection between technology and human needs.

Working together with CSU

Most recently, Met Mij participated in CSU’s Innovation Award 2024 and advanced to the semi-finals. Although it did not win, CSU, a professional cleaning company in The Netherlands, recognized the potential of the solution and initiated further collaboration with Eindhoven Engine to test and refine Mijke with their employees. The ongoing tests made by the team have received positive feedback, offering essential insights to improve the tool and ensure it creates a meaningful impact for those it aims to support.

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Contact Lotte Geertsen, program manager Inclusive Society
More about inclusive society and lack of basic skills