Business Model Innovation in an Exponential World

The course that gets you on track in this exponential world

The Academy of Eindhoven Engine has received a grant of €50,000 from Stichting Post-Academisch Technisch Onderwijs (PATO) to develop the course ‘Business Model Innovation in an Exponential World’. The course comes in two variants: one oriented towards flexible, virtual delivery (while still interactive) and one oriented towards a more impactful, face-to-face delivery.

The project is to develop a new and unique (and therefore currently non-existent) training course for post-academic and post-HBO engineers that contributes to becoming more effective as leaders in the (exponential) technology sector. The aim is to share the latest and newest insights on the success of innovation ecosystems, agile innovation and improvements to time to market, bringing technological evolution closer to business practice. The training and its focus on innovation acceleration is relevant to all engineering specializations (or otherwise technology-trained professionals) who have an interest in making more effective use of the available technology. It contributes to an understanding of how to create impactful, scalable and economically-viable solutions based on the potential of exponential technologies, supporting participants to become leaders in their respective fields.

“The training course targets engineers who are currently in practice as well as academics or

researchers with the ambition to create more market impact.”

Walter Baets – Eindhoven Engine Academy

Bridging the gap

The training course aims to bridge the gap between research and the need to bring technology to the market meaningfully. It targets engineers who are currently in practice as well as academics or researchers with the ambition to create more market impact. As Eindhoven Engine – a collaboration between Eindhoven University of Technology (TU/e), Fontys and TNO – is the organizing party and enjoys very good cooperation with industry, we have direct, easy access to the desired population in the Brainport Region. 

Post-academic and post-HBO

We see a few applications of the course being developed, both in Eindhoven Engine itself and for its constituent members (TU/e, Fontys, TNO). Firstly, the training course can be offered by Eindhoven Engine to the post-academic (and post-HBO) community of engineers in order to train them in the latest insights on agile innovation and multidisciplinary applied research. Secondly, we can make the course available to projects that are currently operating within Eindhoven Engine in order to boost (and accelerate) the current innovation approaches. Eventually, we could make the training course available to students (such as PDEng trainees) in order to train them in bridging the gap between their technological expertise and corporate needs.

The course will be constructed in two variants. The first variant will lead to a short course that can be delivered virtually in blocks of five times two hours, with different sessions of group work on an assignment in between. This is a compressed form of the full five-day certification course, which will be the second variant. The short virtual course will start in December 2021. Information about registrations and other details will follow soon. The full five-day course is planned to take place in the first quarter of 2022.

Photos: Bart van Overbeeke