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Media: Innovation accelerator Eindhoven Engine enters new phase

As a society, we face numerous challenges. At Eindhoven Engine, a collaborative program between companies, knowledge institutions, social organizations and citizens in the Brainport region, work has been going on for years on innovations to address these problems. Now the program is breaking new ground.

Help launch Mijke the Matchbot into the real world

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Help launch Mijke the Matchbot into the real world

More than 40,000 individuals aged 18-40 in the Eindhoven region have limited basic skills. This means they struggle with reading, writing, numeracy and/or digital skills, hindering their full participation in society. This includes tasks like grocery shopping and understanding letters from the municipality. 

At Eindhoven Engine, a team of students and experts is addressing this issue across multiple domains such as healthcare, work, financial, education, digital, and family. Together with a broad ecosystem of partners, we’re working toward a more inclusive society. 

>> More about inclusive society at Eindhoven Engine

Mijke the Matchbot

One of our key innovations is Mijke the Matchbot, an AI-powered assistant hosted on WhatsApp. Mijke helps users find the right local services through voice and text interactions, making support more accessible and user-friendly.

We’re now preparing to bring Mijke to market, and we’re looking for a motivated student to help us shape the strategy and execution.

Assignment

You’ll contribute to the launch of Mijke by exploring the market, identifying customer needs, and supporting strategic growth. Tasks may include:

  • Market exploration and performing market research
  • Support B2B and B2G sales strategy: identify customer needs in sectors such as cleaning companies, HR/diversity, municipalities, logistics  
  • Support in development of value propositions and pitch decks for different customer segments  
  • Contribute to a financial/investment plan for the next growth phase  
  • Support in go-to-market strategy  

Skills and competencies

For this assignment we are seeking a motivated student with a passion for business/ marketing, technology, innovation, and making an impact in society, and who has:

  • Strong communication skills
  • Creativity and a proactive mindset
  • Analytical skills (for market research, data analysis)
  • Ability to work in an agile/Scrum development environment
  • Dutch proficiency (it is not a must, but it is a nice to have) 

 

Is your interest piqued?

Ready to bring in your expertise for positive social change? Your skills and enthusiasm can make a real difference in improving basic skills.

We are looking for:

HBO students: Last year of Bachelor program
WO students: Last year of Bachelor program or in his/her Master program

with a background in Business Administration / Innovation Management / Marketing & Communication  

Starting date/ duration of project

Starting in January 2026 / 4 – 6 months

Contact

Merel Notten | Project leader Inclusive Society