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Media: Innovation accelerator Eindhoven Engine enters new phase

As a society, we face numerous challenges. At Eindhoven Engine, a collaborative program between companies, knowledge institutions, social organizations and citizens in the Brainport region, work has been going on for years on innovations to address these problems. Now the program is breaking new ground.

Mijke the Matchbot: Bridging gaps with AI

Hi, I’m Sichen, and I am currently pursuing an Engineering Doctorate (EngD) at Eindhoven Engine. With a background in Industrial Design and a strong focus on user experience (UX) and interaction design, I completed my master’s at Eindhoven University of Technology.

I now work within the focus area Inclusive Society, exploring how AI can bridge the gap between individuals with low literacy and the support systems around them. Our solution? Mijke, the Matchbot.

 

Breaking barriers with AI

My EngD project focuses on the development of Mijke from the Met Mij project, a conversational AI chatbot designed to support NT1 (Dutch as a first language) adults with limited basic skills in accessing local services. Hosted on WhatsApp and powered by a large language model, Mijke offers both voice and text interaction—reducing the barriers many users face with written communication.

 The project explores five core challenges:

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Addressing information inequality

Millions of people in the Netherlands struggle with basic literacy, numeracy, and digital skills. Mijke shows a possibility of solving this information inequality by offering a friendly experience tailored to the real-world needs of often overlooked people via Artificial Intelligence (AI). This work stands at the crossroads of technology, social equity, and public service innovation, showing how AI can be used responsibly in human-centered design.

Empowering communities

I aim to help people with limited basic skills access support more easily and confidently. By doing so, I hope to decrease the workload of stakeholders, such as social workers, employees from municipalities, or public service staff. Additionally, I want to set a benchmark for evaluating AI recommendations in social public service contexts and contribute new knowledge and tools to the fields of human-computer interaction (HCI), accessibility, and digital inclusion.

This work stands at the crossroads of technology, social equity, and public service innovation, showing how AI can be used responsibly in human-centered design.

Sichen Guo
EngD trainee Inclusive society