course
Online
Free

Session 2 – Insight in some tools

Part of the Business Model Innovation in an Exponential World course 

Assignments

Team assignment 1: Make an empathy map of one particular focus group

Team assignment 2: Integrate the results of the empathy map in the item tree; be creative and bold

Personal assignment: Work on your empathy-based stories for your PTJ – see roadbook

Lesson materials

Session specific resources